SnowForge

About

Small tools, made with big care.

Alex Diaz, founder of SnowForge

Alex Diaz, founder and sole developer

alexdiaz.me · support@snowforge.dev

Why SnowForge exists

SnowForge is an independent software studio run by one person in Florida, on nights and weekends, alongside a day job. Every app under the SnowForge name is built because I needed it, or because I watched someone else need it and couldn’t find a tool that actually solved the problem without getting in the way.

I’ve spent a decade working in e-commerce operations (feed orchestration, bulk catalog work, multi-channel sync), and most of the tools in that space are either enterprise-priced or abandoned. SnowForge is my attempt to build the middle ground: opinionated, small, cheap, reliable software for operators who want the job done.

What’s in the studio

  • SnowPipe. Shopify, Meta, and Google Merchant product feed orchestration with row-level error tracking and live dashboards.
  • SnowFort. Fortnite item shop tracker with return notifications by email, SMS, and Discord.
  • SnowGen. Content generation for e-commerce product descriptions.
  • SnowScrape. Hosted web scraping with schedule, CSS selectors, and webhook delivery.
  • SnowGlobe. Internal lead generation and data tooling, used by the rest of SnowForge.

How this works as a business

SnowForge is run lean on purpose. There’s no VC, no board, no quarterly targets. Revenue comes from direct subscriptions (Stripe), Gumroad one-off tool sales, and advertising on the free tiers of some apps. The same person who writes the code answers the support email.

That means I’m not going to break a feature to force an upgrade, and I’m not going to sell your data. If an app stops making sense, I’ll shut it down and refund the paying users. If an app works, I’ll keep the price fair.

Getting in touch

Email is the fastest way: support@snowforge.dev. For support on a specific app, include the app name in the subject line. For press, partnerships, or anything business-y, same address.

The full toolkit

Seven tools. One login. All of them shipped by hand.

Why SnowForge?

What makes this different from the 47 other SaaS tabs in your browser.

One account, every app

Sign in once. It already works today across every app in the suite. SnowPipe, SnowScrape, SnowGen, SnowFort, and TrueIce share the same login.

Built by an operator

Every tool started as a problem I hit in my own work. Real pain, real fix, shipped when it was ready. Features exist because I use them.

A human at the other end

Bugs, feature requests, weird edge cases: they all land in my inbox. Real replies, usually within a day.

Honest questions

The stuff real people actually ask.

Is this one company or seven?

One. SnowForge LLC is a solo shop, and every app is part of the same studio. Same account, same credit card on file, same person answering the phone.

Who runs this?

Me. Alex Diaz. A decade in e-commerce, mostly around product feeds and catalogs. I build these on nights and weekends alongside a day job, and ship them when they're ready.

How do I get support?

Email me at support@snowforge.dev. You'll get a reply from me directly, usually the same day.

Is my data safe?

Yes. SnowForge runs on secure infrastructure with industry standard authentication and encrypted secret management. Your data is never sold. The full policy lives at the privacy link below.

What's on the roadmap?

More tools in the same spirit. MCP servers, an operator friendly Shopify workbench, a feed audit template, and whatever else I wish existed. Follow the blog to see what's shipping.